Although 'grassroots' conjures up images of independent citizen organizing, much mass participation today is sponsored by elite consultants working for corporations and powerful interest groups. This book pulls back the curtain to reveal a lucrative industry of consulting firms that incentivize public activism as a marketable service. Edward Walker illustrates how, spurred by the post-sixties advocacy explosion and rising business political engagement, elite consultants have deployed new technologies to commercialize mass participation. Using evidence from interviews, surveys and public records, Grassroots for Hire paints a detailed portrait of these consultants and their clients. Today, Fortune 500 firms hire them to counter-mobilize against regulation, protest or controversy. Ironically, some advocacy groups now outsource organizing to them. Walker also finds that consultants are reshaping both participation and policymaking, but unethical 'astroturf' strategies are often ineffective. This pathbreaking book calls for a rethinking of interactions between corporations, advocacy groups, and elites in politics.

Opportunities to "have your say," "get involved," and "join the conversation" are everywhere in public life. From crowdsourcing and town hall meetings to government experiments with social media, participatory politics increasingly seem like a revolutionary antidote to the decline of civic engagement and the thinning of the contemporary public sphere. Many argue that, with new technologies, flexible organizational cultures, and a supportive policymaking context, we now hold the keys to large-scale democratic revitalization. Democratizing Inequalities shows that the equation may not be so simple. Modern societies face a variety of structural problems that limit potentials for true democratization, as well as vast inequalities in political action and voice that are not easily resolved by participatory solutions. Popular participation may even reinforce elite power in unexpected ways. Resisting an oversimplified account of participation as empowerment, this collection of essays brings together a diverse range of leading scholars to reveal surprising insights into how dilemmas of the new public participation play out in politics and organizations. Through investigations including fights over the authenticity of business-sponsored public participation, the surge of the Tea Party, the role of corporations in electoral campaigns, and participatory budgeting practices in Brazil, Democratizing Inequalities seeks to refresh our understanding of public participation and trace the reshaping of authority in today's political environment.

Players and Arenas brings together a diverse group of experts to examine the interactions between political protestors and the many strategic players they encounter, such as cultural institutions, religious organizations, and the mass media"as well as potential allies, competitors, recruits, and funders. Discussing protestors and players as they interact within the arenas of specific social contexts, the essays show that the main constraints on what protestors can accomplish come not from social and political structures, but from other players with different goals and interests. Through a careful treatment of these situations, this volume offers a new way to approach the role of social protest in national and international politics.

Opportunities to "have your say," "get involved," and "join the conversation" are everywhere in public life. From crowdsourcing and town hall meetings to government experiments with social media, participatory politics increasingly seem like a revolutionary antidote to the decline of civic engagement and the thinning of the contemporary public sphere. Many argue that, with new technologies, flexible organizational cultures, and a supportive policymaking context, we now hold the keys to large-scale democratic revitalization. Democratizing Inequalities shows that the equation may not be so simple. Modern societies face a variety of structural problems that limit potentials for true democratization, as well as vast inequalities in political action and voice that are not easily resolved by participatory solutions. Popular participation may even reinforce elite power in unexpected ways. Resisting an oversimplified account of participation as empowerment, this collection of essays brings together a diverse range of leading scholars to reveal surprising insights into how dilemmas of the new public participation play out in politics and organizations. Through investigations including fights over the authenticity of business-sponsored public participation, the surge of the Tea Party, the role of corporations in electoral campaigns, and participatory budgeting practices in Brazil, Democratizing Inequalities seeks to refresh our understanding of public participation and trace the reshaping of authority in today's political environment.

Although 'grassroots' conjures up images of independent citizen organizing, much mass participation today is sponsored by elite consultants working for corporations and powerful interest groups. This book pulls back the curtain to reveal a lucrative industry of consulting firms that incentivize public activism as a marketable service. Edward Walker illustrates how, spurred by the post-sixties advocacy explosion and rising business political engagement, elite consultants have deployed new technologies to commercialize mass participation. Using evidence from interviews, surveys and public records, Grassroots for Hire paints a detailed portrait of these consultants and their clients. Today, Fortune 500 firms hire them to counter-mobilize against regulation, protest or controversy. Ironically, some advocacy groups now outsource organizing to them. Walker also finds that consultants are reshaping both participation and policymaking, but unethical 'astroturf' strategies are often ineffective. This pathbreaking book calls for a rethinking of interactions between corporations, advocacy groups, and elites in politics.